01Municipal GovernmentNewly incorporated Georgia city
Brand identity and communications infrastructure for a city at incorporation
During one of Georgia's most high-profile municipal incorporations, we built the city's entire public-facing identity and its first professional communications framework — from the official mark to the department that would carry it.
Deliverables
- —Official city logo and visual identity standards
- —Messaging architecture, tone, and voice
- —Public Affairs department framework: mission, scope, and workflows
- —Resident, media, and stakeholder communication channels
Results
- —City launched with a complete, defensible brand on day one
- —First professional communications framework in the city's history
- —Set the standard for how the city engages residents and press
02Municipal GovernmentMetro-Atlanta municipality
Building a communications department from zero
No centralized communications function, no governing policies, no strategic framework. We treated the assignment like an enterprise startup inside a government institution — foundation, infrastructure, then performance.
Deliverables
- —Departmental charter, communications policy, and operational SOPs
- —Staffing model and executive reporting structure
- —12-month strategic communications plan
- —Mass communications system for emergency alerts and civic notices
- —Website content architecture and citywide branding standards
- —KPI dashboards for engagement and campaign performance
Results
- —30%+ growth in digital engagement within the first year
- —First citywide communications infrastructure
- —Executive trust established with the Mayor, City Administrator, and Cabinet
- —Communications repositioned from a support task to an executive discipline
03Public SafetyMunicipal police department
Annual report that turned operational data into public trust
A full-year public safety report translating complex operational data into a compelling public narrative — building transparency and institutional credibility with residents, media, and elected officials.
Deliverables
- —Content structure and executive framing
- —Data storytelling and performance highlights
- —Visual direction and publication design
- —Community engagement and recognition narratives
Results
- —Communicated a 37.6% decrease in Part I crimes and a 48% drop in larceny
- —Elevated the department's transparency and credibility with the public
- —Created a repeatable annual reporting model
04Community EngagementCitywide civic leadership academy
A five-week academy that turns residents into ambassadors
A branded civic engagement academy connecting residents and business owners directly with the departments that run their city — building transparency, trust, and a pipeline of informed community ambassadors.
Deliverables
- —Program name, visual identity, and brand system
- —Five-week curriculum framework across city operations
- —Messaging, recruitment, and cohort materials
- —Leadership access and engagement experience design
Results
- —Stronger resident understanding of budgeting, infrastructure, and public safety
- —A standing cohort of trained community ambassadors
- —Long-term community loyalty and a leadership pipeline
05Sponsorship & Revenue StrategyMunicipal signature events portfolio
Sponsorship program that diversified city revenue
A comprehensive sponsorship package for a city's signature event portfolio — concert series, fall festival and parade, National Night Out, and the State of the City — built to make public-private partnership a credible, measurable investment.
Deliverables
- —Strategic event portfolio and sponsorship objectives
- —Audience demographics and brand exposure strategy
- —Tiered investment levels with valuation
- —Activation concepts and fulfillment framework
- —Sponsorship prospectus and pitch materials
Results
- —Diversified revenue to fund engagement initiatives
- —Positioned the city as a high-value partner for corporate investment
- —A renewable sponsorship model, not one-off asks
06Editorial & PublicationsMunicipal digital magazine
Official digital magazine for transparency and storytelling
An official city digital publication created end to end — a standing platform for highlighting city initiatives, resident impact, economic development, and public service.
Deliverables
- —Publication strategy and editorial direction
- —Content development and story pipeline
- —Design direction and issue production
- —Launch and ongoing distribution plan
Results
- —A key communications channel for informing and connecting residents
- —Elevated the city's brand and visibility
- —A durable storytelling platform beyond press releases
07Digital EngagementCitywide engagement & incentive platform
Rewards-based platform linking civic participation to local business
A citywide engagement ecosystem designed to modernize how residents interact with their city — incentivizing civic participation while driving direct economic support to local businesses.
Deliverables
- —Platform concept and engagement ecosystem design
- —Points-based reward system for events, surveys, and programs
- —Local business integration strategy
- —Branding, messaging, and public rollout
Results
- —Increased resident participation in city programs
- —Direct connection between civic engagement and local economic impact
- —Cross-departmental collaboration on a shared platform
08Private SectorNational real estate development firm
Brand reputation for large-scale development
Communications leadership for large-scale real estate and mixed-use development projects — protecting and advancing brand reputation across communities, media, and public stakeholders.
Deliverables
- —Brand reputation management
- —Development project communications
- —Community and stakeholder messaging
- —Media relations and issue management
Results
- —Steady public positioning across high-visibility projects
- —Aligned communications across development, community, and press
Client identities are anonymized in keeping with the confidentiality expected of executive communications counsel. Named references and full work samples are available on request during an engagement conversation.
